What is “Informed” Purchasing and What Can It Do for Your Business?

Let’s face it. Content is one of the primary tools you can use to get search engines such as Google to notice your website. The critical point is, Google doesn’t want anything short of its standards. It is looking for the highest quality of write-ups worthy enough for a spot on the first page of search results whenever a consumer searches for something directly or indirectly related to your product and services.

You may ask, what does a Page 1 ranking on Google through high-quality content have to do with informed purchasing?

First, let’s define the term.

Informed purchasing is a behaviour that most consumers exhibit when they decide to click the Buy button, subscribe to your newsletters, or click Contact to know more about your services. It is the act of purchasing a product or patronizing a service because they have been “informed” appropriately about a provider.

Next, let’s get into the connection between informed purchasing and seizing that Page 1 spot you’ve long wanted your website.

Search engine experts reveal that Google and its competitors share one thing in common: a fondness for websites that provide readers with well-informed articles and well-organized pages. Remember that when it comes to website content, you should also impress Google, not just your audience or target market. Why? If Google is just as impressed with your content as your existing audiences are, the world’s biggest search engine will help you reach more people, more potential clients, and more chances of eliciting an informed purchase.

Two significant types of website content will effectively get both loyal customers and potential clients to make an “informed purchase” on your website and at the same time, retain Google’s confidence in your business.

1. Outstanding Landing Page Content

If you haven’t noticed yet, many visitors leave as fast as they arrive at a particular web page when they’re not satisfied with what they see. Either your home page has an unorganized look, or the content is not stellar enough for visitors to spare time for.

Our content creation team promises nothing short of extraordinary and inspiring content that will convince your visitors they are precisely where they’re supposed to be. For many years, we’ve helped digital businesses build trust with their audiences from the time visitors land on the home page to the moment they place an order or click Contact for an appointment. We leverage on the basic principle of “impressing” visitors so they will visit the rest of your website’s pages and respond to your Call to Action.

2. Unique Webpage Content

These days, consumers are drawn to businesses with unique features that stand out. We understand this aspect of the digital world very well, which is why our content creation team focuses on ensuring that every page on our clients’ websites (Services, About, Products, Promos) exemplifies content that tells consumers not to click the Back button.

In the vast digital world, you don’t need visitors who will not stay. From the moment they display interest in your website due to the outstanding content on your home page, you shouldn’t lose their confidence. Don’t fall short of their expectations with high-quality write-ups limited to the landing page.

We’ve been working with hundreds of businesses over the past years, and so far, we’ve never let any of them down! It is our pride and joy to see the pages we’ve worked hard on to appear on Google’s Page 1 results.